https://www.jenpaulsoncreative.com/home daily 1.0 2025-09-04 https://www.jenpaulsoncreative.com/home/what-is-social-license monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/e1ec1331-13db-42db-84eb-563190e7bf35/DSC02793.jpg Home - What Is Social License? - Make it stand out Perception is reality, and that perception can detrimentally influence everything we do. Photo by Jennifer Paulson https://www.jenpaulsoncreative.com/home/the-power-of-being-nimble monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/8b523308-3427-4a24-9528-9e29d0a4cd17/DSC05426.jpg Home - The Power of Being Nimble - Make it stand out Let’s be nimble together so you can manage your day-to-day and still embrace the great ideas your team develops! Photo by Jennifer Paulson https://www.jenpaulsoncreative.com/home/one-trick-pony monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/742e10eb-a3c2-4dd8-81d7-a6e80f954748/IMG_2072.jpg Home - One-Trick Pony? - Make it stand out Just because I’m a “horse girl” doesn’t mean I’m not a whole lot of other things that shape who I am personally and professionally. https://www.jenpaulsoncreative.com/home/full-circle monthly 0.5 2025-05-29 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/4f76836b-c90d-4000-8789-f7533239c803/PROTRAINER_Spring2024_Cover.jpg Home - Full Circle - Make it stand out The final NRHA Pro Trainer magazine was published in spring 2024. Now it’s a robust, digital hub that can be accessed anytime, anywhere, by anyone. https://www.jenpaulsoncreative.com/home/the-power-of-video monthly 0.5 2023-06-28 https://www.jenpaulsoncreative.com/home/mistakes-happenbut-are-avoidable monthly 0.5 2022-04-19 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/6d8b57ad-b7b1-41b3-b744-16e93aa0457c/Screen+Shot+2022-04-19+at+11.03.11+AM.png Home - Mistakes Happen…But Are Avoidable - Make it stand out This meme is making its way around social media and drives home the point that having a knowledgable horse person on your team is essential when making marketing materials. https://www.jenpaulsoncreative.com/home/the-busiest-time-of-the-year monthly 0.5 2021-11-29 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/26b55b7a-70c9-43af-bfed-1ff92082e221/DSC00920.jpg Home - The Busiest Time of the Year! - Make it stand out Keep kicking up dust right through the fall and into the New Year, because the best way to go into 2022 is on top of your game. https://www.jenpaulsoncreative.com/home/the-run-for-a-million monthly 0.5 2021-08-20 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1629471387843-SXMJ37DNWXGGOFN7G5BA/DSC07095-2.jpg Home - The Run for a Million - Make it stand out On Saturday August 21, 2021, a new Run for a Million champion will wear the Million Dollar Invitational crown. Photo by Jennifer Paulson https://www.jenpaulsoncreative.com/home/summer-2021-nrha-pro-trainer monthly 0.5 2021-07-27 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1627398031408-HA1C7YL7HGUE9KDNV0YP/PROTRAINER_Summer2021_COVER.jpg Home - Summer 2021 NRHA Pro Trainer - Make it stand out A project like a custom-published magazine for your group’s professionals elevates your entire association and brand. Photo Courtesy of NRHA. https://www.jenpaulsoncreative.com/home/outside-my-norm monthly 0.5 2021-04-22 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1619112046476-MVNJ2Y9OZLA7UT9D9DXQ/RBSHF_Logo-01.png Home - Outside My Norm I might not have ever thought nonprofit development would be part of my dossier, but thanks to the help of a great board of directors, the encouragement of friends and family, and the generosity of donors, here I am—proud to be the president of the Ray Barron Strength & Honor Fund. https://www.jenpaulsoncreative.com/home/you-need-a-blog monthly 0.5 2021-04-16 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1618598527489-TU1B5T7HCV9B62KVF81T/unsplash-image-mk7D-4UCfmg.jpg Home - You Need a Blog Don’t let the perceived effort of creating a blog hold you back from giving it a try. Your business can reap big rewards with focused, thoughtful posts that don’t eat too much of your time. https://www.jenpaulsoncreative.com/home/attribution-matters monthly 0.5 2021-04-16 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1614094836507-UV3HPUY7NXLATGAZJBO9/image-asset.jpeg Home - Attribution Matters By working together to attribute creative work appropriately, we open doors to collaborate and become even better at what we all do. https://www.jenpaulsoncreative.com/home/bsnne78i9qfxdzly84tg4d49n41ei8 monthly 0.5 2021-01-04 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1609781733977-L4R7LDUT8CBT4FNMY1XI/NRHA%2BProfessionals%2BMarketing%2BTooklit_Section1.COVER.jpg Home - Partnering With Pros I’m dedicated to helping equine professionals drill down to the essential marketing tactics their businesses need and those that provide measurable results. Special publications and toolkits, designed for specific audiences’ needs. Photo by Jen Paulson https://www.jenpaulsoncreative.com/home/mncafkg0y0045dbgo7z3ocevykpxk0 monthly 0.5 2020-08-24 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1595288079819-09I91N3GCJPB6GDO2ZJO/jen+pops+july+2020-5009.jpg Home - Reinvent to Stay Relevant Reinvention requires vision and open-mindedness, but also a commitment to the key mission and the roots that keep it grounded. Photo by Impulse Photography https://www.jenpaulsoncreative.com/home/0el186a7fdvdcnevprf1dkzdfsgq0s monthly 0.5 2020-08-10 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1597086430512-LON4OUJQNYR9MFM7AP6L/Yellowstone+John+Dutton Home - Capitalizing on the Spotlight Season 3, episode 8 of Yellowstone saw John Dutton in the market for a cow horse, presenting another priceless opportunity to promote Western performance horses. Yellowstone Press Photo https://www.jenpaulsoncreative.com/home/ksrplgq4q8ixt86uq2ucpnngzsvm1u monthly 0.5 2021-04-16 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1595430875733-LNX8LKLKR1QHNS8K2LZB/image-asset.jpeg Home - The Elevator Who have you sent the elevator back down for? https://www.jenpaulsoncreative.com/home/z4yvt61l32wvtgcpyhayw397cjk804 monthly 0.5 2021-04-16 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1595345655704-6E5WIMC99VCKY1V97TV3/image-asset.jpeg Home - Get in the Podcast Game Podcasting is the new hotspot for your brand to share your message. https://www.jenpaulsoncreative.com/home/l1qzhogll21pyla71lnvocotmqi86i monthly 0.5 2021-04-16 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1595340254828-UA95GRSVEXXOKUB85V7Z/IMG_4506.JPG Home - Changing the Model A change to the print model has been a long time coming. Will it work? https://www.jenpaulsoncreative.com/home/tag/nonprofit monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/blogs monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/blogger monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/blog monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/business+blog monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/content+creation monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/nonprofit+development monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/content+development monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/scholarship+fund monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/constultant monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/give+credit monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/content+marketing monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/credit monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/Ray+Barron+Strength+%26+Honor+Fund monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/social+media monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/Event+Marketing monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/blogging monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/The+Run+for+a+Million monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/horse+trainer monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/horse+professional monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/NRHA+Pro+Trainer monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/The+Last+Cowboy monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/thoroughbred monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/collaboration monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/Video monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/attribution monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/Reining+Horses monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/Reining monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/kentucky+derby monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/Run+for+a+Million monthly 0.5 https://www.jenpaulsoncreative.com/home/tag/standardbred monthly 0.5 https://www.jenpaulsoncreative.com/about-me daily 0.75 2024-11-21 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/880a365d-5c96-4a5b-8c40-edd6cb18c573/Paulson_Family-31.jpg About Me - Hi, I’m Jen! I call Littleton, Colorado, home, where I live with my husband and two sons plus two horses, two dogs, and three barn cats. We’re a regular Noah’s Ark over here! I’m a lifelong horse girl who loves all things Western life, but I also enjoy watching rugby (my husband is a former player and both sons play) and wrestling (passed on from my dad and brother to my sons) and listen to a lot of music (I spent much of my 20s in live-music venues, singing along to my favorite alt-country/roots rock/indie bands). If I’m not working, driving the kids from one place to another, or at the barn, I’m probably on my back patio enjoying a glass of wine and taking in the beautiful Colorado sunset. https://www.jenpaulsoncreative.com/gallery daily 0.75 2020-07-08 https://images.squarespace-cdn.com/content/v1/5d37868dfe9cc70001dc1c8c/1565879256702-UJ46R5HEL7VPWIS7L9EK/02_20160720S1_WEATHERBY_ANGLERS_052.jpg Gallery https://images.squarespace-cdn.com/content/v1/5d37868dfe9cc70001dc1c8c/1565879333655-9GTJYT1N38DDDXQODNUF/08_20160720S1_WEATHERBY_ANGLERS_233.jpg Gallery https://images.squarespace-cdn.com/content/v1/5d37868dfe9cc70001dc1c8c/1565879257497-R4ZF85AIMCCNO9FV3EKM/03_20160720S1_WEATHERBY_ANGLERS_160.jpg Gallery https://images.squarespace-cdn.com/content/v1/5d37868dfe9cc70001dc1c8c/1565879257503-HPV0XNCH55QLAU7ZI1TQ/03_20160720S1_WEATHERBY_ANGLERS_185.jpg Gallery https://images.squarespace-cdn.com/content/v1/5d37868dfe9cc70001dc1c8c/1565879264047-7I1SFF4P8NDN98L9NW4C/03_20160720S1_WEATHERBY_ANGLERS_333.jpg Gallery https://images.squarespace-cdn.com/content/v1/5d37868dfe9cc70001dc1c8c/1565879262282-FABF6A5IFC6I14N8UFF4/03_20160720S1_WEATHERBY_ANGLERS_412.jpg Gallery https://images.squarespace-cdn.com/content/v1/5d37868dfe9cc70001dc1c8c/1565879272548-TQTVEML693BU18BV3F6V/06_20160720S1_WEATHERBY_ANGLERS_216.jpg Gallery https://images.squarespace-cdn.com/content/v1/5d37868dfe9cc70001dc1c8c/1565879260257-JFTSETMXV66XXLTYWK9N/04_20160720S1_WEATHERBY_ANGLERS_039.jpg Gallery https://images.squarespace-cdn.com/content/v1/5d37868dfe9cc70001dc1c8c/1565879265743-BPJ31DGI200GBYH1F7KO/04_20160720S1_WEATHERBY_ANGLERS_264.jpg Gallery https://images.squarespace-cdn.com/content/v1/5d37868dfe9cc70001dc1c8c/1565879271024-YA4DV4RVVWUGPSS4IDLD/04_20160720S1_WEATHERBY_ANGLERS_287.jpg Gallery https://images.squarespace-cdn.com/content/v1/5d37868dfe9cc70001dc1c8c/1565879270489-JRBYFI25BLQX5OCTCEA2/06_20160720S1_WEATHERBY_ANGLERS_224.jpg Gallery https://images.squarespace-cdn.com/content/v1/5d37868dfe9cc70001dc1c8c/1565879269978-X87NRD78EJ6CGNY0T1W2/07_20160720S1_WEATHERBY_ANGLERS_048.jpg Gallery https://images.squarespace-cdn.com/content/v1/5d37868dfe9cc70001dc1c8c/1565879256883-TBI7QI485XC9TGD654B5/01_20160720S1_WEATHERBY_ANGLERS_113.jpg Gallery https://images.squarespace-cdn.com/content/v1/5d37868dfe9cc70001dc1c8c/1565879270775-661JQ2IWK7N8ACMVRU9C/08_20160720S1_WEATHERBY_ANGLERS_256.jpg Gallery https://www.jenpaulsoncreative.com/my-work-1 daily 0.75 2025-08-20 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1599589332032-1TLEFCT2NEPYTI23C8CJ/hr-160700-bald-01_gn.jpg My Work https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1599588689002-XMZK3RELLB4R225RT3G3/DSC01543.jpg My Work https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1599589034392-ZDHRWMGRQQP327JVIVSF/Screen+Shot+2020-09-08+at+12.14.44+PM.png My Work https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1594847764836-1ZMF611HKV76TSDKQVK4/h%26r_svod_lgbanner013url.jpg My Work https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1595341114243-YQ8J4LIBZGRGGC7UT0B0/IMG_4506.JPG My Work https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1599590037286-IF6WYTWWMVS3K1PPTVER/Screen+Shot+2020-09-08+at+12.33.36+PM.png My Work https://www.jenpaulsoncreative.com/my-work-1/nrcha-reined-cow-horse-news monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/4d081c8e-12af-49f8-9146-98b791a207b2/RCHN+AprilMay25+Cover.jpg https://www.jenpaulsoncreative.com/my-work-1/promotional-video monthly 0.5 2022-10-12 https://www.jenpaulsoncreative.com/my-work-1/community-journalism monthly 0.5 2022-04-13 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1649876196462-1IUUIUXEPPP9OV7YYNGI/COHS+Logo+2021+Black+copy.jpg My Work - Community Journalism - The Colorado Horse Source In April 2022, Karen Pickering, publisher and owner of The Northwest Horse Source, an established community, and of the new The Colorado Horse Source brand approached me about collaborating to support the Colorado horse community. It’s a grassroots effort, but an important one to ensure a vibrant and enduring horse culture in Colorado. Having grown up with horses in the Centennial State and raising my family on our horse property just outside Denver, I found this to be a valuable addition to my portfolio, but also a vital way to give back to the community that helped me get where I am today professionally and in my horse life. https://www.jenpaulsoncreative.com/my-work-1/run-for-a-million monthly 0.5 2020-07-21 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1595023227327-2LDWEM1QBPC5VFLMESA2/RFAM+Logo.jpg My Work - The Run for a Million - RFAM SEO Project In 2019, the reining industry faced the opportunity of a lifetime. Paramount Network and Brumley Events collaborated to produce a TV show called The Last Cowboy, which featured top NRHA Professionals preparing to compete at the first-of-its-kind Run for a Million event. While NRHA didn’t own the event, my team knew we had to capitalize on it. We developed an SEO program using a specially focused landing page that’s been updated for the 2021 event and TV show, a Google ad campaign, and Facebook and Instagram ads to drive people who searched for various key terms tied to the show, its personalities, and the event to NRHA.com. Here, they could learn more about the sport, the stars of the show, and what goes into caring for reining horses. They also could join a fan email list and become members of NRHA. The program boosted web traffic 30% in the first week alone. It gained steam throughout the 6-week run and garnered 200+ names for the email list. Those who signed up received special content to educate them about reining and had a chance to win an all-expenses-paid trip to the 2019 NRHA Futurity. https://www.jenpaulsoncreative.com/my-work-1/in-our-tracks monthly 0.5 2020-07-16 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1594930533812-VJU38VOOHFUL3UKS8AFJ/NRHA_2020_logo_gold_black+2-01.png My Work - In Our Tracks Podcast - In Our Tracks Podcast Podcasts are the hot ticket for promotion, especially when you want to expose a new audience to your mission. I developed the In Our Tracks podcast with a mission to honor the reining’s and NRHA’s history while celebrating its present and looking forward to its future. This allowed us to cater to both current members and non-members who are interested in reining. Guests varied from youth members to hall-of-famers and touched on current hot topics, training advice, and insights into what makes reining special. I developed the podcast, did background for each interview, hosted the podcast, and sent it out for editing. (The expert editor makes each episode sound perfect!) I then provided requested marketing materials to provide limited promotion of the podcast. As of my final episode in June 2021, the podcast had about 800 monthly downloads. https://www.jenpaulsoncreative.com/my-work-1/hrod monthly 0.5 2020-07-16 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1594847764836-1ZMF611HKV76TSDKQVK4/h%26r_svod_lgbanner013url.jpg My Work - Horse&Rider OnDemand - Horse&Rider OnDemand Diversification is critical to a brand’s survival, especially in media. With the desire for on-demand video content among horse owners, especially educational video, we identified an opportunity to offer subscribers video content that aligned with that found in the printed magazine and on its digital properties—Horse&Rider OnDemand. After painstaking research to uncover the exact mix of information to offer, we handpicked two trusted contributors—who also happen to be great on camera—to be our resources. I left H&R just after the multi-platform program launched, but it has grown to exceed initial expectations, especially when riders were sheltering at home and were hungry for training tips for their horses. Additionally, it’s now the model for the Equine Network’s other on-demand platforms, including Roping.com and BreakawayRoping.com. https://www.jenpaulsoncreative.com/my-work-1/reiner-website monthly 0.5 2020-07-21 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1594933170802-PQ5Q0WYBYWRW593VSU3N/REINER-2007_COVER.jpg My Work - NRHA Reiner, Website, and Newsletter - NRHA Reiner Magazine The success of the Pro Trainer publication led the National Reining Horse Association to outsource its membership publication, the NRHA Reiner, to Active Interest Media/the Equine Network. Once again collaborating with an outside creative and the in-house art director, we completely revamped the publication to make it more modern, more reader-friendly, and more representative of the entire membership rather than just the elites of the sport. It also more effectively served the association’s corporate partner needs. When I started my own business, I stayed on as editorial consultant for the magazine, which allowed many other associated projects to land on my plate: revamping the monthly NRHA Reiner newsletter, which saw an increased click-through rate; overseeing the development of a website for the content found in the Reiner, which formerly was only found in the digital edition of the magazine without any SEO capabilities; creating a blog to highlight members and share information during COVID-19; and putting together initiatives for the sales team to offer multi-platform advertising packages under the NRHA and Reiner brands. https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1594846868244-VNOYK1VHFV6KPF4BRG4T/Screen+Shot+2020-07-15+at+3.00.38+PM.png My Work - NRHA Reiner, Website, and Newsletter Reiner Website https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1594846950022-17467VYKPRY1XK2E933U/Screen+Shot+2020-07-15+at+3.02.09+PM.png My Work - NRHA Reiner, Website, and Newsletter https://www.jenpaulsoncreative.com/my-work-1/pro-trainer monthly 0.5 2020-07-21 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1594932975561-I5WNFYR7XPJ5NHJU5M79/01_Spring2020_Cover.jpg My Work - NRHA Pro Trainer - NRHA Pro Trainer The National Reining Horse Association came to our team at Active Interest Media/the Equine Network to pitch a special offering to support NRHA Professionals and help them grow their businesses. We developed a multifaceted program, including a print product, seminars, online education, and other resources. NRHA ultimately landed on hiring us to produce a first-of-its-kind quarterly special publication for their professionals to help them be better business people and to more effectively market their services. In its five years, the NRHA Pro Trainer magazine has become a valued asset to professionals at all phases of their careers and continues to help them find success. I often hear from professionals outside the sport of reining how much they value the information presented for their own businesses. I continue to independently publish the NRHA Pro Trainer. The magazine went 100% digital last year as pros’ reliance on digital media has grown. This also allows an archive of past issues to be at their fingertips, here, along with a three-part digital marketing kit I developed for the pros. https://www.jenpaulsoncreative.com/my-work-1/horse-and-rider monthly 0.5 2020-07-16 https://images.squarespace-cdn.com/content/v1/5f061295cbb62b739d976255/1594931369012-UPS0J1EVNJRMWY0TD8ZJ/CV1_HR_0818_R1_cropped.jpg My Work - Horse&Rider Rebrand - Repositioning and Rebranding of Horse&Rider In 2017, I encountered the unique opportunity to reposition and rebrand Horse&Rider and its many facets—from its monthly print presence to all of its online offerings. In doing so, we were faced with the challenge of incorporating the audiences of two other brands—American Cowboy and The Trail Rider—in the new direction. Having worked on H&R since 2010 and growing up reading the magazine, I was intimately familiar with that audience and its wants and needs; extensive research aided in getting to know the other two audiences. Alongside the H&R art director, we collaborated with an outside creative to completely redevelop all aspects of the brand including the logotype, content mix, color palette, fonts, department treatments, cover style, and more. In all, I spent almost 10 years with Active Interest Media, now the Equine Network. During that time, leadership gave me immeasurable opportunity to no only write and shoot photos, but help shape the future of the equine media world. It allowed me to combine my passion for horses, writing, and photography with my diverse background, including my years with The Integer Group where I learned to embrace being unique and thinking differently than everyone else. In a world full of followers, this is an essential skill to stand out from the crowd and be noticed. Equally as valuable is my naturally introverted nature, which allows me to know when subtlety is a better choice for a situation or task. My contributions to Horse&Rider and to new business teams, including working with Catapult Creative Labs, eventually elevated me to be named the first-ever Western Content Director for the Equine Network—a goal I established when I first started at AIM as a managing editor. I’m forever grateful to my teammates at AIM and the leadership for giving me opportunities that helped get me where I am today.